Project Details
about the project
ON24 is a digital engagement platform that helps businesses create interactive webinars, virtual events, and multimedia content. Marketing and sales teams use ON24 to connect with audiences, generate leads, and drive engagement — backed by deep analytics.
Details
Client
ON24
Category
Pre-IPO
Service
Communication Strategy
Our Work
The Challenge
Businesses viewed webinars as simple tools, not as transformative digital engagement platforms capable of driving revenue and rich audience data.
Our Approach
We focused on two key strategies: securing consistent coverage in marketing and martech trades and building ON24’s owned publishing channels to shape the narrative around webinars as a vital part of the digital marketing stack.
The Results
- Supported ON24’s media strategy leading up to its IPO.
- Secured 150+ media placements in Adweek, TechCrunch, MarTech, Demand Gen Report, and other key outlets.
- Elevated ON24’s brand as a category-defining leader in digital engagement.
- Positioned ON24 as IPO-ready, highlighting milestones such as surpassing $100M in ARR and strong enterprise adoption.
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