Project Details
about the project
Farmers Business Network (FBN) is the Amazon of Agriculture. Farmers can order nearly everything they need for their operation and have it delivered to their doorstep in two days. FBN also offers a range of financing, insurance, seed, crop marketing solutions, and more.
Details
Client
Farmers Business Network
Category
Agritech
Service
Communication Strategy
Our Work
The Challenge
FBN entered an agricultural market resistant to disruption, where farmers were often skeptical of technology-driven solutions.
Our Approach
We focused our PR strategy on what mattered most: the farmer. We consistently highlighted the ROI, transparency, and access to pricing data FBN provides — empowering family farms to compete against Big Ag.
The Results
- Helped FBN become the fastest-growing agtech company in the U.S., reaching a reported $4B valuation.
- Secured 190+ media placements across 2023 and 2024, averaging ~8 articles per month in national, local, and trade outlets.
- Landed top-tier coverage in Wall Street Journal, Financial Times, Bloomberg, Crunchbase, TechCrunch, and Yahoo! Finance.
- Led communications strategy through three major fundraising rounds totaling $705M+ in capital.
- Managed comms around FBN’s annual Farmer2Farmer event, including coordinating an on-site press conference with the Secretary of Agriculture.
No items found.
No items found.
Ready for real results?
