Project Details
about the project
Centrifuge is one of the earliest and most trusted platforms for real-world asset (RWA) tokenization. It enables businesses to bring real-world assets—like invoices, real estate, or funds—onto the blockchain so they can access financing in decentralized finance (DeFi).
Details
Client
Centrifuge
Category
Web3
Service
Communication Strategy
Our Work
The Challenge
We partnered with Centrifuge during the depths of the "crypto winter," when investor confidence was at an all-time low and media skepticism around blockchain was high.
Our Approach
Rather than shy away from the downturn, we leaned into it. We positioned Centrifuge as a company focused on real-world utility — in contrast to the speculative frenzy of the broader crypto market.
The Results
- Positioned Centrifuge as a category leader in real-world asset tokenization.
- Secured 200+ media placements since 2023, with consistent monthly coverage across crypto, DeFi, fintech, and mainstream financial outlets.
- Landed top-tier media coverage in Financial Times, Wall Street Journal, CNBC, Forbes, Coindesk, Cointelegraph, and Axios.
- Led communications strategy through product launches and a $15M Series A fundraising round in 2024.
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